Ink-spiration: Your Perfect Pen Pairing
Your pen choice matters when it comes to the type of work you do. As Jeff Lyons said, "With the right tools, you can write anything!" Having the right pen makes all the difference....
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What's Your Brand Story?
Your brand story will stay with your audience long after they've made a purchase. Telling your narrative, whether creating a brand or writing a memoir, is the most effective way to be memorable. ...
Strategize Your Digital Marketing Content
Hiring a one-house team to handle your digital marketing makes strategic sense. It's often less costly and more efficient than outsourcing each aspect of content development and digital marketing. ...
The Art of Communication Unlocked
You can unlock the art of communication by working with a communication coach who can help you get your ideas across. Your coach will help you develop your confidence in speaking and writing. ...
Write Less, Achieve More: Outsource
Outsourcing your writing and communication needs to a professional writer can strengthen your vision and help you meet your goals in several ways. ...
How to Forge an Authentic Brand in Marketing & Communication
Creating an authentic brand in marketing and communication is critical to your success. However, the work really begins when you try to develop and maintain that brand with consistency. We explore six strategies to get you started. ...
Designer Secrets: Getting Color Psychology Right
When developing a brand, a presentation or marketing a product, pay careful attention to the colors you select. Your color choices carry subliminal messages that speak volumes....
The Color Psychology of Messaging: A 10-Color Primer
Colors in our world have a large impact on our behavior. Naturally, the color psychology of messaging plays a huge part in branding and marketing. We choose what we buy, eat, and wear based on our emotional links -- positive or negative -- to color. ...
7 Coaching Strategies for Better Communication
Communication is about getting your message across to audiences. Some people have a knack for speaking and writing; others may get nervous or not know how to effectively create a messaging campaign. Communication coaches help speakers and writers imp...