Written Content Your Readers Need

Written content is the backbone of your website.

The words you write tell your story, and they serve to create your brand. When you write for the Internet, they do much more. You have to know how to manage them.

The Internet is full of words, 4.48 billion pages of them, or about 110 trillion words. Writing for the Internet is not only an art; it’s also a science.

SEO Optimization Matters

Every word you write has value.

Google Adwords assigns a value to keywords, and so should you. By knowing the value behind the words you write, you can predict how much impact they will have on your readers. That’s especially true for Internet searches.

Even the location and frequency of your words can make a difference to search engines.

And what about grammar?

Poor grammar kills credibility. It can also hurt you in searches. If grammar isn’t your thing, that’s okay. Use a grammar app like Grammarly or get a friend to do your proofreading before publishing.

Easy Reading

Charles Dickens could have never written content for the Internet. His descriptions ramble on for days, and his paragraphs are too long. The idea is to break up the writing so your reader can access your content.

Assume your reader is smart and knows what he’s looking for. Help him scan more easily and find it by creating section breaks with the following:

  • sub-headings
  • bullet points
  • icons
  • pictures

Even though you have savvy readers, keep the writing simple. Write on a 5th or 6th-grade reading level. That means using short paragraphs, short sentences, and short words.

Anything else becomes tiresome. Your reader will go elsewhere to find what she needs.

Be the Expert

Give the kind of advice you would appreciate getting. Google advises sharing well-written content that adds to the current body of knowledge, not regurgitates it. Ask yourself if your content is notable. Is it something you would expect to read in a magazine or book?

If every one of your readers has at least one take-a-way, then your written content has done its job. It has value.

If writing the material for your website or blog seems overwhelming, hire an expert. Professionally written content can give your site the boost it needs.

Words That Inspire Work When You’d Rather Be Doing Something Else

Words that inspire work can get you back in action even when your week isn’t going well, or you don’t feel like doing anything. The right words can inspire us to get started, keep going and try again.

You can get the words that will make a difference, even if you don’t write them yourself. These are some of our favorite quotes:

There’s No Time Like Now

Procrastination prevents  even the best ideas from gaining momentum.

  • “The most difficult thing is the decision to act, the rest is merely tenacity.” —Amelia Earhart
  • “Only put off until tomorrow what you are willing to die having left undone.” ~ Pablo Picasso
  • “Just do it.” – Nike

Regarding Success

Success is the one thing many want, but not everyone is willing to work for. It’s not success alone that defines us. It’s how we get there.

  • I attribute my success to this: I never gave or took any excuse. –Florence Nightingale
  • “What you get by achieving your goals is not as important as what you become by achieving your goals.” —Henry David Thoreau
  • Strive not to be a success, but rather to be of value. —Albert Einstein
  • It’s never too late to be what you might have been.” George Eliot

Moving Forward

The saying that doing what you’ve always done will give you the results you’ve always gotten is true. Even when things are going well, you still have to pick up the pace.

  • “If everything seems under control, you’re not going fast enough.” – Mari Andretti
  • “You are always a student, never a master. You have to keep moving forward.” – Conrad Hall
  • “I would rather risk wearing out than rusting out.” – Theodore Roosevelt

Go Confidently with Courage

The words that inspire our work also bolster us with courage.

  • “I am not a product of my circumstances. I am a product of my decisions.” —Stephen Covey
  • “The question isn’t who is going to let me; it’s who is going to stop me.” —Ayn Rand
  • “Life shrinks or expands in proportion to one’s courage.” –Anais Nin

Hire a writer to write your words, and you’ll always have the words that inspire work – your work.

What quotes do you find inspirational?

Do I Have A Book in Me?

Grand adventures and humble experiences make tremendous stories in the book that is you.

It’s only natural to share your stories with others. Telling our stories is an integral part of humanity. Through storytelling, we learn how to understand.

Author Brian Boyd explains in On the Origins of Stories that the art of storytelling comes from play. By telling our stories, we learn how to think, collaborate with others and advance our creativity. When we take time for storytelling, we become part of an evolutionary chain that improves our understanding of humanity.

We are all storytellers. You tell your stories during the day, with co-workers and clients. You recount the events of your day with family and friends.

It’s only natural to wonder, Do I have a book in me?

The quick answer is YES!

Everyone has a book in them, full of pages waiting to be written. The better question may be, “Who will tell your book?”

Not knowing the answer to this question can prevent your book from ever reaching print. Consider these three ways to take your story from an idea to a book.

Author your own book

You have a story, and you consider yourself a good writer, so of course, you want to write your book.

There’s something insanely enriching about completing a written work. You carve out time to write a little each day, develop characters and encourage them to take immense risks, and you write their actions in the words of your life.

By devoting yourself to book writing, you create the space you need for developing art. You establish your existence and the difference you have made in the lives of others.

Hire a ghostwriter

Ghostwriters are your behind-the-scenes-writers. They take your ideas and bring them alive with words on the page — your ideas written in their voice.

So should you hire a ghostwriter? That depends on your goals, but one of the best reasons for bringing on a hired writer is to get the job done. Your ghostwriter will dedicate the time you might not have and get your book completed. If you find yourself short on time, or writing isn’t your thing, this may be the way to go.

No two ghostwriters are the same. They take on varying levels of commitment to writing your book, according to your needs. Do you want the writer to come up with the ideas and the words? Or do you already have the story and need it written?

Even the best ghostwriters aren’t without their drawbacks. Your pen for hire might not have the voice and tone for which you were hoping. The ghostwriter could be less likely to discourage your ideas. Not all ghostwriters will tell you if your book ideas won’t work.

Collaborate with a co-author

The third option is to co-author a book with a writer.

Two heads are better than one, and with a hired writer, you have someone with whom you can collaborate – as much or as little as you want. By working with a hired writer, you are more likely to discover the book within you and get it published.

Once find the book in you, should you prepare to self-publish or go the traditional route?

We’ll take a look in our next blog.