Post Abstract

These eleven tips can help you hire a content writer for your small business.

Must-Know FAQs When Hiring a Writer

  • By D. Christensen
  • 2023-12-31

Have you been thinking about hiring a writer to handle your branded content?

Marketing content makes up most of what you read on the internet. The articles, quizzes and listicles you read exist for a single purpose: to drive traffic and convert prospects to consumers. Each of these posts shares a commonality: a writer created the content.

Most businesses recognize the crucial role that skilled writers play in conveying their brand message and engaging their audience.

Can you ask ChatGPT or Bard to do the writing for you? Sure, but the content may lack the burstiness and perplexity your brand needs to stand out from your competitors. By hiring a content writer, you'll work with a professional who will take the time to understand your business and its branding needs.

11 Must-Know FAQs about Hiring Writers for a Small Business

As the demand for high-quality content continues to rise, so does the curiosity among clients seeking to hire writers for their business needs. When bringing a writer on board, consider these questions

What should I look for in a writer for my business?

Look for a candidate with strong writing skills, a good understanding of your industry or niche, and the ability to adapt their writing style to your brand voice. Experience in your specific field is beneficial, but a versatile writer who can conduct thorough research is equally valuable. Additionally, your writer can help you with market research.

How can I assess a writer's skill level?

Ask to review the writer's portfolio to help you assess their skill level. Be specific and ask for samples representative of the work you need -- For example, a brochure, training materials or a pitch deck. Look for different styles, tones, and types of content. If the writer has a website, read their blog to gauge their style.

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Should I hire a generalist or specialist writer?

Hiring a generalist and a specialist depends on your business needs. Generalist writers offer versatility and adaptability across various topics, while specialists bring in-depth knowledge and expertise in a specific field. At Broad Nib Creek Studio, our focus has been on career development, edtech and real estate -- but of course, we write in other areas, too. Your content requirements take precedence, but you should consider long-term goals when choosing your writer.

How can I ensure the writer understands my brand voice?

Effective communication ensures that a writer understands and adopts your brand voice. Your writer would like you to provide detailed brand guidelines, share examples of preferred content, and encourage open dialogue. Often, a trial period or a small initial project can help gauge whether the writer can effectively capture your brand tone. We recommend a live chat to determine if we're a fit for each other.

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What factors affect the cost of hiring a writer?

The writer's experience, project complexity, and work volume determine project costs. We bid our deliverables in several ways:

  • Hourly - best for short projects, such as letters and speeches under five minutes
  • Project - the go-to choice for complex projects, such as employee training manuals, keynote speeches, and multi-piece deliverables
  • Package prices -- set fees for blogs and communication coaching services
  • Monthly retainer - perfect for social media posts and handling writing needs as they arise
    Clear communication about your budget and expectations will help establish a transparent working relationship.

How do I set expectations for deadlines and revisions?

Discuss deadlines and revision expectations from the outset. Establish turnaround times, revision policies, and preferred communication channels. Establishing these expectations upfront helps avoid misunderstandings and ensures a smoother collaboration.

Can I request edits or revisions after receiving the content?

Most professional writers are open to revisions to ensure client satisfaction. Be specific in providing feedback and clarify any revisions needed. Broad Nib Creek Studio, for example, delivers up to two revisions, and additional revisions cost extra. Discuss with your writer whether the revision process is included in the initial agreement or if additional fees may apply for extensive edits. 

What information should I provide to the writer before the project start?

Give your writer a detailed project brief to set the stage for a successful collaboration. Include information about your target audience, goals, preferred style, key messaging, and any specific requirements. The more context you provide, the better the writer can tailor their work to meet your expectations.

Is it necessary to sign a contract with the writer?

It's not always mandatory; however, signing a contract is highly recommended. A well-drafted contract protects both parties by outlining the scope of work, payment terms, deadlines, and other vital details. Your contract provides a clear roadmap for collaboration and ensures a professional working relationship.

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How can I measure the success of the content created by the writer?

Your data may be quantitative or qualitative. Define key performance indicators (KPIs) before the project begins. Metrics such as engagement, click-through rates, and conversions can help measure the success of the content. Communicate with your writer regularly and analyze performance data to adjust for improvements and optimizations.

What kind of clients do you prefer working with?

At Broad Nib Creek Studio, we enjoy working with most clients because we can bring their business vision alive using well-crafted communication strategies. We're especially fond of writing for clients who are passionate about their ideas and are willing to take calculated risks in bringing their brand to life.

Hiring a writer for your business is a strategic investment that can significantly impact your brand's online presence and communication effectiveness.

Addressing these common questions upfront can help you confidently navigate the process and find a writer who meets your business needs and elevates your content's quality and impact. Clear communication and a collaborative approach are crucial in forging a successful partnership with a writer who understands and enhances your brand narrative.

It could be one of the best decisions you make for your small business.