As a small or independent business owner, you are well aware of the importance of digital marketing in today's world.
However, creating a successful digital marketing strategy requires many skills, from web development to content creation. Then you've got to post, comment, and evaluate your analytics.
Many businesses hire developers and writers separately. However, this practice can lead to a fragmented approach that ultimately hurts your bottom line.
Instead, hiring a team to handle your digital marketing makes sense, and Broad Nib Creek Studio is the perfect partner for the job. Here are just a few reasons why.
When did I take on juggling all this content?
And you're right to be exasperated.
Keeping all the balls in the air yourself has forced you to give up efficiency, cohesiveness, and scalability. Instead, try these three tips:
1. Opt for efficiency
One of the main advantages of hiring a development and content team is efficiency. When hiring separate developers and writers, you're hiring two groups, often from different time zones, which makes collaboration challenging.
The result?
You must coordinate between the two teams to ensure your digital marketing strategy is cohesive and consistent. This time-consuming approach can lead to miscommunication and delays. However, when you hire a development and content team, you get a single, integrated team that can handle all aspects of your digital marketing strategy. You'll save time and effort, and your digital marketing efforts will be much more efficient.
2. Coordinate your campaign
When you have a single team handling all aspects of your digital marketing strategy, you can be sure that everything will be consistent and on-brand. A coordinated campaign helps you present a professional and cohesive image to your clients.
When you hire separate developers and writers, you run the risk of inconsistencies in messaging, tone, and design. With a development and content team, you can be sure that your digital marketing efforts will be consistent and on-brand. Even remote teams can work synchronously or asynchronously behind the scenes to deliver the marketing strategy and content you need.
They do the coordination, so you don't have to.
3. Plan for the future
As your business grows and your digital marketing needs change, you can be sure that your development content team will adapt to meet those needs. You don't have to worry about onboarding more people to help you scale up.
Whether you need a new website, content strategy, or digital marketing tactics, your team has the expertise and flexibility to meet your needs. Scalability becomes easy.
There's strength in numbers
Hire a development and content team, and you tap into a team-wide talent -- experts with the skills and experience needed to create a successful digital marketing strategy.
At Broad Nib Creek Studio, our team includes web developers, researchers, content writers, graphic designers, and digital marketing experts. We have the expertise to handle all aspects of your small business digital marketing strategy. Our recommended process for small businesses is to:
- Consult regarding goals and budget
- Build a website
- Write content
- Leverage SEO keywords
- Provide downloadable content
- Focus on SMM (Social Media Marketing), and
- Expand with email marketing.
That may sound expensive, but it's not -- especially when you work with a dedicated team.
Your digital marketing content doesn't have to cost more
Many small business owners are anxious about the cost of hiring a single team instead of hiring individual freelancers for each digital component.
Embracing a digital team strategy can be a cost-effective optimization strategy because you're not paying for the coordination and communication between your teams. A single optimized design team does it all!
You get more value for your money and can quickly and easily achieve your digital marketing goals.