Your brand story will stay with your audience long after they've made a purchase. Telling your narrative, whether creating a brand or writing a memoir, is the most effective way to be memorable. ...
Hiring a one-house team to handle your digital marketing makes strategic sense. It's often less costly and more efficient than outsourcing each aspect of content development and digital marketing. ...
You can unlock the art of communication by working with a communication coach who can help you get your ideas across. Your coach will help you develop your confidence in speaking and writing. ...
Creating an authentic brand in marketing and communication is critical to your success. However, the work really begins when you try to develop and maintain that brand with consistency. We explore six strategies to get you started. ...
When developing a brand, a presentation or marketing a product, pay careful attention to the colors you select. Your color choices carry subliminal messages that speak volumes....
Colors in our world have a large impact on our behavior. Naturally, the color psychology of messaging plays a huge part in branding and marketing. We choose what we buy, eat, and wear based on our emotional links -- positive or negative -- to color. ...
Communication is about getting your message across to audiences. Some people have a knack for speaking and writing; others may get nervous or not know how to effectively create a messaging campaign. Communication coaches help speakers and writers imp...
Your web content has one job: bring more traffic to your website. SEO writing is critical for your content to rank well among the competition, as are a few other essential elements....